Hi All,
Thanks for all of your comments, it's all been really appreciated by Rich & I, and I'm glad that you all like the magazine.
The subscription price at the moment is a steal, but it's a time-limited deal to get people motivated into parting with cash early, and it hasn't got long left to run.
Producing a magazine of this nature relies on four elements; advertising, subscriptions, contributors & distribution and in reality, it's a team effort. If the UK sea kayaking community wants a decent magazine, then everyone from manufacturers, to canoe shops, to readers need to do their bit.
So far, noises from the advertisers have been very supportive - it seems they want a UK sea kayaking mag.
Clearly, there's support for it amongst the paddlers demonstrated by the early subcriptions we've recieved. We've lined up a number of contributors, but we're always open to more ideas/articles etc (
read this first though).
As for distribution, without serious amounts of cash up front by ourselves, and a considerable number of purchases by readers, we're never going to get it into the likes of WH Smith etc. To give you an idea - we've been told by a number of the UK distributors that we'd need to be running a major marketing campaign (approx. £20k - £30k in cost), and be looking to sell 20-30,000 copies per month to get the interest of the major retailers, whereas a lot of specialist niche magazines like ours sell a lot less than that. Hence our approach of selling direct to the specialist kayaking shops out there - but, even then, not all of them are interested in stocking it.
Rich and I are putting everything we can into making this a valued resource for the sea kayaking community, and for us it's all about givng you all a top quality sea kayaking magazine which does justice to what we all get out of sea kayaking.
So, if you want to support our efforts, then.
1. subscribe!
2. get your friends and paddling partners to subscribe!
3. go and check out your local kayaking store and hassle them if they are not stocking it - there's a certain south west/south coast chain I can think of ;-)
We aren't related to the earlier attempt at a sea kayaking magazine entitled 'Ocean Paddler' - it's just that we loved the name, it works so well, and we checked out the legal status of re-using it and found there was no problem.
Oh, and PhilipO, we could have airbrushed it out - but we wanted to show all sides of sea kayaking ;-)